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"Kindle E-reader – Amazon Official Site"
The Amazon Kindle is one of the most popular (if not the most) e-book reader from online retail giant Amazon, with a series of iterations since 2007, when the first generation Kindle was first introduced. Kindle is a tablet-like device that utilizes an E-Ink electronic paper display system that can display up to 16 shades of gray to simulate reading real paper; this gray-based display also keeps power consumption to a minimum. Kindle not only supports e-book reading, but also browse and download digital print publications and books. Today Kindle has a lot of derivatives from the original design, such as the Kindle Fire (a tablet device) and a Kindle Touch (an ordinary Kindle with a touch-sensitive screen), and Amazon has also marketed the Kindle software across various platforms, such as Windows, Mac OS X, iOS, webOS, BlackBerry OS, Android, and Windows Phone, plus a cloud-based reader where users can download and read Kindle books from a web browser.
The Kindle for PC application was a desktop software released by Amazon in 2009 for Windows (and for Mac OS X later in 2010), which allowed users of desktop computers to read Kindle books without having to purchase a Kindle device.